YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015? According to the U.S. million (the most since January 2001).

Education 150

Education Certificate Revenue Recruiting 150

GlowGlobally

OCTOBER 14, 2012

In 2008, MCI completed a research project for the government of Abu Dhabi. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. Challenges to Growth.

Marketing 60

Marketing Strategy Social Media Certificate 60

GlowGlobally

APRIL 21, 2008

global association strategy, regional planning and local infrastructure to grow your business. Strategies for Bolstering International Membership. A well-known and respected international association executive, Carolyn will contribute her thoughts on what’s important to include in global strategy and thinking. Membership.

Strategy 60

Strategy Discount United States Recruiting 60

Spark Consulting

MARCH 6, 2014

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). EE: I’m guessing you mean “more recent than The Decision to Volunteer ” (which came out in 2008)? Any tips on recruiting for larger commitment volunteering, like authoring a magazine article?

millennials 150

millennials Certificate Project Committee 150

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2008. (82). Cost of Wrong Strategy. (8).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82). Cost of Wrong Strategy. (8). Awareness. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Unleash the Power of Market Testing in your Membership Recruitment. ► 2008. (82).

Products 40

Products Survey Social Media Price 40