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So You Think You Know Non-Dues Revenue

Association Adviser

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

Revenue 60
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2018 eLearning Predictions: Updated Hype Curve

Forj

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models. We are all for it.

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Membership Marketing Blog: ASAE Marketing, Membership.

Membership Marketing

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

It appears the search term “eyelashes” took off in popularity in 2008 and peaked in 2018. When Vein Specialist Centers wanted more brand awareness to increase patient appointments and revenue. Because storytelling helps us make sense of the world by communicating our values and, ultimately, connecting us.

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How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 Association Communication Challenges (Percent who agree).

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Membership Marketing Blog: Customers Love 'Em or Lose 'Em

Membership Marketing

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” Pricing Your Product, Service, or Membership.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. So why aren’t we popping the champagne corks? So why aren’t we popping the champagne corks? Here’s why.