2008 Innovation Revenue Social Media 
Association Adviser
OCTOBER 13, 2016
economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.
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APRIL 5, 2012
Seeking community in associations since 2008. Not to single out a particular industry, but while royalty revenue from your credit card program is nice, is it worth losing your members attention over the things that really matter to them? As we all know by now, one of the key differences to social media is that its a PULL mechanism.
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MARCH 6, 2012
Seeking community in associations since 2008. Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Labels: ASAE , innovation , presentations. ► 2008. Alltop Social Media. SmartBrief on Social Media.
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MARCH 23, 2012
Seeking community in associations since 2008. I might complain about their lack of Metro etiquette, but they bring in a tremendous amount of revenue, which given the presence of all these freeloading government and nonprofit entities (guilty!), ► 2008. Alltop Social Media. SmartBrief on Social Media.
Membership Marketing
MARCH 8, 2012
Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.
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JULY 19, 2012
Seeking community in associations since 2008. WOM generates more revenue (not least of which because it doesnt generate much in the way of costs). A Recipe for Social Media ROI. ► 2008. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.
Membership Marketing
FEBRUARY 21, 2011
Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?
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