2008 Leadership Marketing Newsletter 
YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization. The Roadblocks to Success.
Associations Now
JUNE 5, 2019
When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. Are there gatekeepers controlling the market? Interested in more?
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Association Subculture
SEPTEMBER 7, 2011
Oddly enough, this article from Fast Company “A Store With Only 3 Products And Other Cases For Simplicity” and this clip from an interview George Carlin did in 2008 converged this morning to remind me of an important lesson. Notice I didnt say "cram every link you can think of in your e-newsletter." leadership. (9).
Association Adviser
OCTOBER 13, 2016
economy that’s in better shape than at any time since the Great Recession of 2008-09. If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” When it comes to print magazines, directories, newsletters and live events Kalogeridis observed that she “wouldn’t label them legacy”.
Off Stage
JANUARY 16, 2009
On December 30, 2008, Inman News published a shocking statement, one that seemed to go unnoticed and unremarked by the organized real estate community. These are the kinds of questions I firmly believe we as association managers and leadership are faced with. Leadership Thoughts: Crafting the Job Description. Take a second job?
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