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Discipline

Jamie Notter

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. Decentralize without clearly communicated high standards for results is probably a waste of time! December 2010 (5).

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Positive Signs for Association Membership in a Chaotic Year

Associations Now

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. ’ … Now they really have to think about it, instead of having to live with a legacy system that they’ve had for 10 or 15 years,” he says. ” Other Numbers.

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Membership Marketing Blog: The Push and Pull of Membership.

Membership Marketing

Friday, April 9, 2010. The Push and Pull of Membership Recruitment. In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. Speaking Engagements.

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Building Your Online Membership Lead Generation and Conversion

Membership Marketing

Thursday, November 4, 2010. Building Your Online Membership Lead Generation and Conversion System. Therefore, the initial goal is to get an opt-in from the visitor for future communications. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. Publications.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Here’s why.

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Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing Blog: More Marketing Channels Available for.

Membership Marketing

Monday, September 13, 2010. More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. at Monday, September 13, 2010. Labels: Marketing Media , Membership Recruitment.