Association Adviser

JULY 11, 2018

JM : Well from 2008 to 2010, our national economy tanked and our group’s size had plateaued. We also produce a Georgia Manufacturing Directory. I was surprised that a directory had never been produced, so we made one and it became a best-seller on Amazon. That photo will go on the cover of our July directory.

Georgia 86

Georgia Education Directory Software 86

Membership Marketing

DECEMBER 22, 2011

Directory Sales. Books, directories, periodicals. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. ► 2010. (46). 2010 Benchmarking Survey. (14). Dues Discount. (4). Advertising.

Revenue 40

Revenue Discount Directory Price 40

Trade Association CEO Blog

MAY 27, 2011

Instead most trade associations, at best, have a collection of very little hooks - an education program, trade show, group discount, legislative program, directory and professional network. ► 2010. (8). ► August 2010. (8). Most trade associations have no big hook. Newsletter Distribution. ► April 2011.

Newsletter 28

Newsletter Recruiting Recruitment Maryland 28

Membership Marketing

APRIL 10, 2012

• Purchase a book or directory (13%). ► 2010. (46). 2010 Benchmarking Survey. (14). Dues Discount. (4). . • Participate in their public social network (13%). • Participate in their young professional program (8%). • Upgrade their membership to a higher level (12%). ► September. (3).

Products 40

Products Survey Social Media Price 40

Association Subculture

DECEMBER 7, 2009

We connect with our peers in ways that make the membership directory a thing of the past. It seems like the only people who are using membership lists are people who are trying to sell us stuff we dont want at a members only discount we dont need. ► 2010. (24). ► September. (5). ► August. (4). ► July. (1).

United States 100

United States Price America System 100