2010 Library Marketing Social Media 
AMR Management Services
JULY 6, 2011
Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. ► 2010. (42).
AMR Management Services
JULY 25, 2011
How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.
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Tom Morrison
OCTOBER 22, 2009
So Why Social Media for Your Association? Another key tool of Social Networking is the Resource Library function. A recent white paper, outlining each of the major providers, was produced by SocialFish , a consulting firm specializing in helping associations with their social networking strategies. ► 2010. (6).
AMR Management Services
JULY 19, 2011
Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy.
AMR Management Services
JULY 27, 2011
During a two day forum, The Drake included presentations to help everyone become active content marketers. If you don’t know the answer, you need to be asking your members in a survey, through social media or an editorial committee. Social media is great for giving and getting feedback. ► 2010. (42).
AMR Management Services
FEBRUARY 7, 2012
At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Content Reading of the Week: Wonder what a Super Bowl ad could buy you in content marketing? ► 2010. (42).
AMR Management Services
APRIL 6, 2011
In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. Heres a reminder from Content Marketing Today that hits home. ► 2010. (42).
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