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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.

Revenue 71
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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 69
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17 Conference Apps to Improve the Attendee Experience

MemberClicks

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. The app features a searchable attendee directory, speaker profiles, private messaging, and public discussion forums.

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I've Got Money Riding On This Post, So Read Carefully

AMR Management Services

Tuesday, March 29, 2011. Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? . AMR Clients.

Library 64
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Associations Live: Cash vs. Accrual Accounting for Associations

Associations Live

Wednesday, May 18, 2011. Other ideas include: keeping the original start date (so they dont get three months free), give them a new start date (dont get to keep their original start date and longevity) or if late, they dont get included in the directory. communication. (13). communications. (29). Associations Live.

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Friday, May 27, 2011. ▼ 2011. (12). ► June 2011. (2).