A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!
Association Adviser
MAY 23, 2018
On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. It’s also great for recruitment! For example, promote articles from your digital edition in your e-newsletter.
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