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Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. First, innovation is collaborative. Where do you find your place to innovate through collaboration?

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Association Subculture: Associations Are the 99%

Association Subculture

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. innovation. (6). Principled Innovation LLC. ► 2012. (23). Customer service. at 10:07 AM.

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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Tuesday, May 08, 2012. I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. on Tuesday, May 08, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13).

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Peace Sells.But Who's Buying - Association Membership?

Association Subculture

Pay to play" is stifling innovation, undermining progress and damaging our democracy. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. We may have to look at other radical business innovations in order to accomplish such a goal. This issue is complex.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Thursday, March 8, 2012. ” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM.

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Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

Today, membership associations are introducing a variety of operational models and revenue streams. Innovation is a must:” 5. I feel it is giving me a bit of a wake up call too as I don't feel as innovative and creative lately in my approaches to membership growth. ► 2012. (18). 2012 Benchmarking Survey.

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How the Mighty Fall - Associations at Risk - Part 2 of 5

Association Subculture

Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. innovation. (6). Principled Innovation LLC.