Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. ASAE benchmarking research from 2012 showed a median markup of 25 percent on association products and services for nonmembers compared to members (the average markup was 36 percent).

Handbook 48

Handbook Price Discount Products 48

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members.

Marketing 40

Marketing Price Discount Recruiting 40

Associations Now

JULY 17, 2013

Before 2012, the price of membership at the American Society of Interior Designers was mostly based on, as Troy Adkins put it, “gut feeling.” ” And membership accounts for about 90 percent of ASID’s revenue, so that’s a lot riding on your gut. Student membership was actually down since that discount began.

Discount 40

Discount Analysis Price Atlanta 40

Association Adviser

SEPTEMBER 19, 2013

On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. That’s a lot of turkey. In June, the app introduced video capability.

Communications 60

Communications Atlanta Discount Social Media 60

Idea Architects

MAY 8, 2012

Tuesday, May 08, 2012. I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. on Tuesday, May 08, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13). Mar 2012 (13). Feb 2012 (13). Jan 2012 (14). Do good work. Take a pass.

Columbus 60

Columbus DC Louisville Houston 60

Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. ► 2012. (23). Associations need to take a position on Occupy Wall Street. Customer service. at 10:07 AM.

United States 100

United States Discount Class Leadership 100

Association Adviser

NOVEMBER 7, 2013

Ben is beginning his career in association media after graduating from Georgia State University in 2012 and has worked with Naylor for one year. We help ensure that our clients know this is where they need to be and how they can get their name out there and build their revenue. That’s where we come in. Rob : I agree.

Georgia 60

Georgia Project Revenue Products 60

Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Report 40

SCD Group

DECEMBER 30, 2012

Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts.

Discount 40

Discount Social Media Video Price 40

GlowGlobally

MARCH 24, 2012

« Revenue Streams Building Profitable Enterprises – AAO. Delegate registration revenue typically represents between 30-50% of overall international conference revenues and the presence of a rich, diversified, and qualified base of delegates is critical to the entire success of these events. Market & Biz Plan.

Discount 60

Discount Revenue Conference Strategy 60

Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. SBAM provides free members – those who provide basic information and give us permission to call them members – access to “low value” products, services and discount programs. “Our Revenue per Member (RPM) is our key metric,” Fowler said. Causeaholic. at 4:49 PM.

Michigan 40

Michigan Revenue Content Strategy 40

Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive.

Marketing 40

Marketing Price Analysis Report 40

Mizz Information

DECEMBER 14, 2011

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Last week I got an email from them announcing that they are ending the new membership category effective January 31, 2012. July 2012 (3). June 2012 (4). May 2012 (4).

Social Media 40

Social Media Revenue Discount Newsletter 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Newer Post.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). Post a Comment. Newer Post. Older Post.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MARCH 14, 2011

June 25, 2012 2:39 PM. In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). Also, take a look at my July, 2007 post on discounts (see link below). June 25, 2012 4:45 PM. ► 2012. (18). Quick clicks: July 26, 2012.

Price 40

Price Products Marketing Discount 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MAY 3, 2010

• Dues Discounts. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). The session will take place this Wednesday, May 5, from 9:30 to 11:30. • Price Points.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). Email This BlogThis! Share to Twitter Share to Facebook. 1 comment: Anonymous said. great!!!!!!!

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell. Email This BlogThis!

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

DECEMBER 28, 2011

January 10, 2012 4:42 PM. January 17, 2012 10:47 AM. ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1).

Strategy 40

Strategy How To Marketing Price 40

SCD Group

JUNE 21, 2012

Thursday, June 21, 2012. I do like the magazine, but not for $500 a year, and it may be the case that I get a discount on medical and dental insurance by virtue of my membership. Josh Williams June 14, 2012 at 5:27 pm. John OConnor June 14, 2012 at 10:49 pm. ▼ 2012. c) 2012 SCD Group. Causeaholic.

Dallas 40

Dallas Price Committee Discount 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

OCTOBER 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Marketing 40

Marketing Price Report Survey 40

Association Subculture

DECEMBER 7, 2009

We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? Trade shows were the major source of revenue. January 7, 2012 8:07 AM. January 8, 2012 2:47 PM.

United States 100

United States Price America System 100

Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements.

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

DECEMBER 13, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

SEPTEMBER 21, 2010

A new member discount is a great idea to test. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). It is free event. Let me know if you want more information. Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

JULY 26, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Dues Discount. (4). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Report 40

Report Survey Price Recruiting 40