YourMembership

JULY 24, 2012

Ideas to help you engage, empower and retain members. July 24th, 2012 | Posted in Member Engagement + Retention. ” It started out as a growing, personal interest in corporate culture but I quickly saw the correlation between employee retention and member retention. ” exposes the concern.

Software 150

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Membership Marketing

MAY 25, 2012

Speaking Engagements. Speaking Engagements. Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012.

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YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty.

Innovation 150

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Associations Live

MAY 7, 2012

Connecting MSAE members and a world of ideas! Monday, May 7, 2012. Consider the amount of e-blasts you are sending and if the emails are relevant to your members. Think differently - collaborate with your members, download handout here. New Ideas for Recruiting and Retaining Your Members. Engagement.

Marketing 40

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Membership Marketing

APRIL 10, 2012

Speaking Engagements. Speaking Engagements. Tuesday, April 10, 2012. Product and Service Engagement Drives Membership Retention and Growth. at Tuesday, April 10, 2012. Labels: 2012 Benchmarking Survey , Membership Engagement. April 10, 2012 10:31 AM. April 10, 2012 1:01 PM. Publications.

Products 40

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

Recruiting 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

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Associations Now

SEPTEMBER 11, 2013

Of all the bells and whistles an association management system (AMS) can offer, there’s one simple feature that, in my opinion, might offer the most bang for the buck: a photo headshot included in the member record display. We believe peer-peer outreach is good for recruitment, but not for retention. Here’s why.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. Network with Me.

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Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). 2012 Benchmarking Survey. (7).

Marketing 40

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Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. ► 2012. (18). Let"s Talk!

Marketing 40

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Survey 40