Remove 2013 Remove America Remove Marketing Remove Newsletter
article thumbnail

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

article thumbnail

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

According to a 2013 report by the U.S. Blend finely chopped, umami-rich mushrooms for a portion of ground meat in America’s iconic foods,” the council suggests in a fact sheet [PDF]. Want a solution? Measuring success. So how has the strategy worked out so far? But it’s not all about traditional media coverage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 64
article thumbnail

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

article thumbnail

Taking a Fresh Look at Association Sponsorships

Association Adviser

While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. Newsletter advertising. Here’s a partial list of the more common NDR components: Annual sponsorships.

Revenue 60
article thumbnail

What Can Associations Learn From Corporate Content Marketers?

Associations Now

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. As part of its Campaign for Real Beauty, which features real women (not models) in commercials and print ads, the personal care products brand launched its “Real Beauty Sketches” in 2013.

Content 40
article thumbnail

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. ” Hillary Levitz , an online marketing specialist at Naylor, agreed with Donovan that a mobile site it a must have. The world’s geography and climate has been changing before our eyes. Best Picture*.

Texas 60