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Reads of the Week: January 18, 2013

Reid All About it

The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Nation Hahn’s post, Kinston, NC and @MotherEarthBrew Have an Answer for Rural America , reminds me of even more reasons why local breweries are so good for their communities.

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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”

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Report: How the Meetings Space is Evolving Over Time

Associations Now

In 2013, the International Congress and Convention Association released a report highlighting five decades of consistent growth for the global meetings industry, comparing the event industry of 1963 to that of 2013. where an estimated 2 million people took part in more than 5,000 meetings between 2013 and 2017.

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Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento. Last year, Give Local America raised $68.5 In Columbia, S.C.,

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Free Highlight Report for Participants: ARC Survey on Membership Models Launches Today!

Portage Group

If you have ever wondered how other associations are grappling with these issues and how, if at all, they are evolving their membership models in order to continue to survive.and hopefully, then we hope you will take 10 to 15 minutes right now to participate in the Association Resource Centre’s 2013 Membership Model Survey.

Survey 100
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Free Highlight Report for Participants: ARC Survey on Membership Models Launches Today!

Portage Group

If you have ever wondered how other associations are grappling with these issues and how, if at all, they are evolving their membership models in order to continue to survive.and hopefully, then we hope you will take 10 to 15 minutes right now to participate in the Association Resource Centre’s 2013 Membership Model Survey.

Survey 100
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7 great reads for association executives and marketers

SCD Group

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Keep your eyes on the prize at all times Marketers Shouldn''t Dominate Charities: Brands Needn''t Convey Their Social Values in Every Ad. Old marketing strategies won’t work on them.