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Reads of the Week: February 8, 2013

Reid All About it

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.” Ok, maybe me.

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Getting Social: Consumer Technology Association Adds Twitter, Facebook

Associations Now

The two social networks, both of which have become publicly traded companies in recent years, help broaden the Consumer Technology Association’s influence beyond its previous membership base of consumer electronics. On Thursday, the Consumer Technology Association announced that it had brought on both Facebook and Twitter as members.

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Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento. Last year, Give Local America raised $68.5 Kimbia, an Austin, Tex.-based

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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

Now, with some distance from the episode I take the position that President Obama overreacted when he forced McChrystal out and it cost America a great leader. It’s about the exponential increase in capabilities from new technologies and human innovation. Lord Nelson – One of General McChrystal’s Leadership Examples.

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Why Can’t the Nonprofit and Philanthropic Sector Scale Generosity? #givedaylessons

Beth Kanter

What Happened on Give Local America Day? Early on Give Local America Day , reports of slow page loads and server crashes started to trickle in from a couple of community foundations hosting Giving Days using the Kimbia platform. Experiencing a cascading technology failure in real time for just one community is painful enough.

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Traffic Jam: Associations React to Urban Mobility Scorecard

Associations Now

An improving job market and cheaper gas prices are nothing to complain about. In earlier data from the 2013 Urban Mobility Report, it showed that travelers would have suffered an additional 865 million hours of delay and consumed 450 million more gallons of fuel.”.

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How Smart Associations Grow Membership

Association Adviser

You don’t need a big budget and sophisticated technology to have a deep understanding of your members and the ability to provide highly personalized service. Source: Association Adviser eNews and Naylor, LLC, 2013. More than half of visitors to association websites are looking for career opportunities and resources. See Did You Know?

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