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Reads of the Week: January 18, 2013

Reid All About it

The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013. Only 25% of associations have a content strategy. She provides nine steps to creating a content strategy that will work for any organization, not only associations.

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Give Local America Disaster Offers Lessons for Next Time

Beth Kanter

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento. Last year, Give Local America raised $68.5 In Columbia, S.C.,

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7 great reads for association executives and marketers

SCD Group

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Look at your content strategy holistically, and avoid silos 4. Even so, 75% of marketers use cause marketing and 97% think it''s good strategy. “My But it doesn''t.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

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Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

According to a 2013 report by the U.S. Blend finely chopped, umami-rich mushrooms for a portion of ground meat in America’s iconic foods,” the council suggests in a fact sheet [PDF]. So how has the strategy worked out so far? Want a solution? Measuring success.