article thumbnail

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 66
article thumbnail

Behind the Scenes of the Mushroom Council???s ???Blendability??? Campaign

Associations Now

According to a 2013 report by the U.S. Blend finely chopped, umami-rich mushrooms for a portion of ground meat in America’s iconic foods,” the council suggests in a fact sheet [PDF]. Want a solution? But it’s not all about traditional media coverage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

A few years ago when Bank of America Corp. Socializing Your CEO 2013,” conducted by global public relations firm Weber Shandwick, found that 66 percent of CEOs engaged online in 2012 as opposed to 36 percent in 2010, and most of the engagement is happening on company websites. Socially engaged online, that is. Have a great weekend!

article thumbnail

Mission Driven Volunteer Q&A

Spark Consulting

Some of the best sources we found include: The Corporation for National and Community Service’s Volunteering America database , a federal government data gathering project that is continuously updated. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013.

article thumbnail

Taking a Fresh Look at Association Sponsorships

Association Adviser

As many of you know, associations were late to the NDR starting gate, and they continue to receive only 3 percent of all sponsorship dollars spent in North America. Newsletter advertising. As you move forward with your NDR plans for 2013 and beyond, focus on your customer’s needs—not your own needs. Website advertising.

Revenue 60
article thumbnail

What Can Associations Learn From Corporate Content Marketers?

Associations Now

As part of its Campaign for Real Beauty, which features real women (not models) in commercials and print ads, the personal care products brand launched its “Real Beauty Sketches” in 2013. I get weekly email newsletters from them,” van Hilst said. A grill is not something you buy on the regular, said van Hilst.

Content 40
article thumbnail

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Thanks to the visionary leadership of the Council of Engineering and Scientific Society Executives (CESSE) who clearly saw the value of such an Index, we were able to partner with CESSE to launch the first edition of the GSI in July 2013. GSI 2013′s Key Findings. A Global Satisfaction Index.