Eric Lanke

MAY 27, 2013

I have seen a corollary in the way some association board members view the organizations over which they act as fiduciaries. Money is to be spent on member services, not "wasted" on staff salaries or "exorbitant" fees charged by association management companies. Of course, no organization should be throwing good money after bad.

Leadership 100

Leadership Price Recruiting Recruitment 100

SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? As a result, I struggle when associations keep doing things the same old way. Think about it. if I looked at your website today and three years ago, would its look have changed?

Recruiting 40

Recruiting Recruitment Conference Association Management 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Associations Now

DECEMBER 17, 2014

There’s a saying in association management that “we wear a lot of hats.” ” Association pros, especially those of us at small-staff associations, are membership recruiters one day and meeting planners the next. He travels the state, posing for pictures and talking KPhA membership.

Kentucky 40

Kentucky Austin Texas Florida 40

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. And, here’s how we know we’ve done it. And the document that was created … was our roadmap.”

System 40

System United States Course Process 40