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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content. Learning Management Systems – A LMS is the second most popular technology platform.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. 3. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. No matter what you do, you can’t afford to be shy.

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Social Media Roundup: How Paid Distribution Can Push Your Content Further

Associations Now

Today’s Social Media Roundup explains how one company’s pulling it off: Being Smart About Paid Distribution. Digiday reports that the company’s iQ blog has managed to attract between 400,000 and 450,000 unique readers each month—a huge boost from late 2013, when the site was bringing in half as many visitors.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? A Global Satisfaction Index.

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Changes Afoot: What’s Next for the AMS Space?

Associations Now

13 % The percentage of survey respondents in Marketing General’s 2013 Membership Marketing Benchmarking Report who said they use Avectra’s software—making it the second-largest AMS provider in the space, according to the study. What should customers expect down the road?

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Additionally, we are out educating ourselves with resources from ASAE and other organizations as we try to better understand association management principles.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

Rovillo identifies two other interesting trends: a free MLS, and association mergers. The no-cost MLS is not a new idea, either. At the local level anyway, there should be absolutely no reason why every AE cannot be able to forecast membership for 2012, 2013 and 2014. Financial Management. Managing Volunteers.