Portage Group

JANUARY 24, 2013

Well, it''s 2013 and we''re still here. So, to kick off 2013 on the ARC blog, I thought I''d share four (just four!) An increasing number of trade associations are shifting toward a revenue-based membership model where members with greater revenues pay bigger dues. The trick here?

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Tom Morrison

SEPTEMBER 23, 2013

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. That is 100 new members we did not have to recruit!

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Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

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Associations Now

JULY 22, 2015

At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry’s higher-ups and boosting SCTE’s membership and training revenue along the way. ” is a question every association aims to answer while recruiting and engaging members.

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Association Adviser

MAY 14, 2013

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). “Our members use smartphones for app activities, social media and, of course, texting.” Conclusion.

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Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part,” Storie says. It all had to change.

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