Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Dove provided the original branded content approach in 2013, which remains a quintessential example today. It entertains and educates without becoming a sales pitch for eBay and its sellers.

Content 52

Content Video Social Media Education 52

Velvet Chainsaw

OCTOBER 6, 2014

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

Conference 40

Conference Certificate Education Discount 40

SCD Group

OCTOBER 10, 2012

We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. I would urge you to think beyond educational sessions and conference use for video channels. Video interviews to go with print story in magazine, journal or newsletter. 7 Ways You Can Use Video.

Video 40

Video Examples Sample Recruiting 40

Association Adviser

JUNE 18, 2013

According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. The Institute of International Education tweets its appreciation to sponsors and partners. Any experienced fundraiser knows that stewardship is paramount to sustaining donors.

Directory 60

Directory Revenue Social Media Cost 60

Aaron Wolowiec

DECEMBER 13, 2012

Simply consider the more formal education programs your association offers each year. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. And it’s valuable because: We live in an era of content abundance. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients. It all had to change.

System 40

System United States Course Process 40