Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

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Association Briefings

JUNE 22, 2021

Dove provided the original branded content approach in 2013, which remains a quintessential example today. It entertains and educates without becoming a sales pitch for eBay and its sellers. There’s so much accessible content during a 3-day tradeshow or full-day education event. Sound like something your association offers?

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Association Adviser

AUGUST 7, 2017

In addition to networking and education, legislative efforts are incredibly important. Like many associations, MHEDA boasts a tight-knit membership, and these types of networking and education—where members learn from each other’s successes and mistakes—make the association much more powerful than any other information source.

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Associations Now

OCTOBER 16, 2013

— Incline Marketing (@InclineMktg) October 16, 2013. — iCohere Team (@iCohere) October 16, 2013. Think online updates, newsletters, and blog posts. (h/t Positive Spin. 8 tips for handling criticism and complaints on social media, from our Upwards Blog [link] #sm4np #assnchat #nptech. h/t @iCohere ).

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Velvet Chainsaw

OCTOBER 6, 2014

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

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Associations Now

APRIL 10, 2014

Echoing the GuideSpark findings are some stats from a 2013 Society for Human Resource Management (SHRM) survey , which found that only 14 percent of employees were very knowledgeable about employer-sponsored benefits that were available to them. online or paper newsletters (39 percent). virtual education (13 percent).

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Association Adviser

MARCH 19, 2013

That said, many associations have become better educated and more creative about NDR and now have a portfolio of assets that they can offer when selling my favorite NDR concept: sponsorships. Newsletter advertising. As you move forward with your NDR plans for 2013 and beyond, focus on your customer’s needs—not your own needs.

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SCD Group

OCTOBER 10, 2012

We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. I would urge you to think beyond educational sessions and conference use for video channels. Video interviews to go with print story in magazine, journal or newsletter. 7 Ways You Can Use Video.

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GlowGlobally

JANUARY 31, 2014

Many associations have large numbers of “customers” who pay valuable sums of money to the organization for multiple reasons, such as: acquiring knowledge and continuing education; advancing their professional development; accessing the latest industry trends, benchmarks or standards and so on. GSI 2013′s Key Findings.

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Association Adviser

JUNE 18, 2013

The Institute of International Education tweets its appreciation to sponsors and partners. “In addition to continuous advertiser recognition in our newsletters, the IIE dedicates a page on our website to our partners and individually recognizes them at our major conferences,” she said.

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Aaron Wolowiec

DECEMBER 13, 2012

Simply consider the more formal education programs your association offers each year. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. And it’s valuable because: We live in an era of content abundance. Audio/video recordings.

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GrowthZone

NOVEMBER 23, 2020

The user base includes chambers of commerce, construction/trade, real estate, agriculture, business, education, insurance, medical, safety, and transportation associations. Education management. Education subscriptions and certifications. Continuing education credit tracking. Online donations/contributions. Member app.

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Association Adviser

MARCH 17, 2014

“If you want someone to reference your website first, read your newsletter or sign up for a program when it’s convenient for them, a mobile site is essential,” said Kelly Donovan , team leader for online marketing at Naylor, LLC. 1 source of information, and succession planning as record numbers of boomers reach retirement age.

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Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients. It all had to change.

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Achieve

SEPTEMBER 3, 2014

Share info from MCON 2013. Share educational and inspirational content. Quantcast.com, April 2013). P.S. To help spread the word about MCONideas.tumblr.com outside the platform, we’re adding the icon to our web pages and started a complementary monthly e-newsletter. Post event images and sponsor images/story links.

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