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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers.

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Best of the Web: August 2013

Association Adviser

October 1-3, 2013. Tallahassee Society of Association Executives Education Symposium & Expo. November 7-9, 2013. Virginia Society of Association Executives Fall Educational Symposium & Expo. November 14, 2013. Does your association have a magazine, newsletter, directory or website in need of revival?

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A One-on-One Growth Strategy

Associations Now

Dan Berger became CEO of the National Association of Federally-Insured Credit Unions in 2013, his primary goal was simple: Get out of the office. “I In NAFCU’s case, Berger heard about three common needs: advocacy, education and training, and assistance with regulatory compliance. You have to keep communicating.”. The secret?

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”. 3. Take advantage of press releases.

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Transactional vs. Aspirational Membership - Expanded Version

Eric Lanke

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. In addition to networking and education, legislative efforts are incredibly important. Perkins Career and Technical Education Act (Perkins Act). Perkins Career and Technical Education Act (Perkins Act).

America 64
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How Much Do Your Employees Know About Their Benefits?

Associations Now

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. online or paper newsletters (39 percent). intranet (48 percent).