The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Ensure your member communication are useful resources.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

The Role of Associations in the Educational Landscape

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution. In some ways, we even compete with higher education institutions. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. How can associations cater to learners?

Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. So education is always on the forefront.”.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Promote Member Communications as a Member Benefit.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Tie your editorial content in with your education goals.

How A Circus Association Walks the Tightrope of Member Communication

Associations Now

AYCO has been around since 1998, and we’ve always been dedicated to supporting circus educators, but it’s never really been present in our name,” said Amy Cohen, AYCO’s executive director. “To How does your association tailor its communications and content for a variety of audiences?

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). Off Stage.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. There’s been a surge in demand for educational offerings and training.

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A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. Learn – We are educators and we are educated. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. ETA’s mission is to advance the payments industry by providing leadership through education, advocacy and the exchange of information.

Pay attention to what matters most

Aaron Wolowiec

The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. I alluded to it earlier, but segmented communication is crucial to member retention. 1 communication tool.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Communications.

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Field Report (March 18, 2020)

Moery Company

As we’ve mentioned it’s very important to communicate with your industry, your members, your non-members, your sponsors, your vendors and suppliers. The right tone is going to be very important as you do this outbound communication.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Labels: Communications.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Top 3 Print Communication Channels: Member magazine. Newsletter.

Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments?

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 28 percent somewhat customize communications for this group.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

The Big Picture: The Forest and the Trees

The Big Picture

Integrating social media into the association communication mix » January 31, 2012. That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. But it goes to show that in this day and age, you can, as a proofreader, watch (and catch) all of your p's and q's and still be flummoxed in the communication process by an incorrect link. Posted at 11:22 AM in Communications | Permalink.

Harness the Power of Your Association Publication

Association Adviser

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. If your mission is to educate, every page should convey knowledge.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program? Newsletters.

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Communications. Continuing Education.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. In addition to networking and education, legislative efforts are incredibly important. Perkins Career and Technical Education Act (Perkins Act). Jill Andreu.

Ask Your Members the Right Survey Questions

Association Adviser

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. For a survey about the content and information needs of association members and readers, you might ask their thoughts about: What sections of a magazine or newsletter they read the most.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Communications.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. How and how often do you communicate? Education (5). GrowGlobally.org.

Webinar Sponsorship Trends – Association Field Report (May 8, 2020)

Moery Company

I highly encourage you to do two things: record the webinar and then promote the recording on a variety of different platforms: social and e-newsletter. Be very cognizant about the educational delivery and make sure it’s relevant.

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How to Update Your Membership Retention and Renewal Programs

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey. Use a combination of phone calls, e-mails, webinars, calls from other members, and other forms of communication.

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Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Education (5). GrowGlobally.org.

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Education?