YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. We know that there are key points when recruiting new members to any organization that are crucial to survival.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Spark Consulting

MARCH 6, 2014

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

millennials 150

millennials Certificate Project Committee 150

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Dove provided the original branded content approach in 2013, which remains a quintessential example today. There’s so much accessible content during a 3-day tradeshow or full-day education event.

Content 52

Content Video Social Media Education 52

SCD Group

OCTOBER 10, 2012

We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. See an example on the home page at: [link].

Video 40

Video Examples Sample Recruiting 40

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) So, they establish policies, pricing and promotion designed to keep recruiting new members. And, if so, when?

System 40

System Social Media Content Cost 40

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Audio/video recordings.

Content 100

Content Newsletter Social Media Case Study 100