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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. 4. Plan ahead with your social strategy.

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Success With Disruption: Why T-Mobile’s Departing CEO, John Legere, Was So Effective

Associations Now

Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. These moves slowly increased T-Mobile’s market share and forced its larger competitors to improve their alternatives.

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Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

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Online Learning: The Latest Webinar Trends and Benchmarks

Associations Now

. “The report can be used as a set of guidelines to create and deliver dynamic webinars for improved audience engagement and sales,” said Jayesh Sahasi, ON24 chief product officer and CTO, in a press release. Here are four trends the group highlighted: Video use. percent in 2014. Larger audiences.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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