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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

A new study reveals what meeting sponsors and organizers are looking for from these partnerships. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. While Dallas has a few years under its belt, other CVBs have either recently started or expanded their D&I strategy. Here’s how and why. Recent Efforts. According to a blog post announcing DMAC, its objectives are.

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Planning Your Nonprofit’s Capital Campaign: 4 Do's & Don'ts

Achieve

Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. What are the key pitfalls to avoid when planning a capital campaign , especially if it’s your organization’s first? You’ll assess six key areas of your organization.

Project 52
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Corporate Sponsorship: Growth Streak Continues for Associations

Associations Now

More details: Pace of growth: In 2013, associations and membership organizations are projected to take in $572 million in sponsorship dollars, IEG reports, a 4 percent increase from 2012. (As times more likely to sponsor membership organizations than the average. Who are they? and Wells Fargo are among the biggest sponsors.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

As a trade organization representing the construction industry, disseminating reliable news is important not only for member information, but also to support ongoing legislative efforts such as safety regulations, affordable health care and infrastructure funding. Jill Andreu is Naylor’s vice president, content strategy and development.

America 63
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Are You Doing Enough to Prevent Link Rot?

Associations Now

Organizations and universities alike have been banding together to prevent important-yet-dated documents from disappearing entirely online. ” Perma.cc, introduced in late 2013, was born of these concerns. Content preservation requires resources, time commitment, and prioritization—all of which can be difficult for organizations.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide.