YourMembership

AUGUST 7, 2014

I’ve got nothing against new member packets. They were great sources of revenue for… the printing company. In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. That’s where member engagement lives. See you in NashVegas!

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Of course, there’s nothing wrong with this approach. What engagement counts in the KPI?

Member Engagement 40

Member Engagement Revenue Course Organization 40

Association Adviser

DECEMBER 17, 2013

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Of course, that’s more easily said than done. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

Social Media 60

Social Media Sample New York City Revenue 60

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. So don''t rule out interest income as a revenue source. That is another good question. Yes, I said interest income.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Aaron Wolowiec

DECEMBER 18, 2013

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? If you’ve answered yes to one or both of these questions, 2014 may be a great opportunity for your organization to conduct a strategic meeting audit. Next, let’s identify step one.

Revenue 100

Revenue Industry Project Price 100

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. What’s the best way to get useful feedback from members? We also do speaking tours and of course a lot of lobbying.

Social Media 60

Social Media Louisiana Video Technology 60