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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

In the webinar we highlighted the work being done at the Association of Otolaryngology Administrators (AOA) to recruit and retain new members. The program is centered on offering a limited free trail membership through 2014. Of course, what they save in cost they lack in a tactile experience originally intended from a physical packet.

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A Major League Member-Engagement Metric

Associations Now

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Of course, there’s nothing wrong with this approach. What engagement counts in the KPI?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Of course, that’s more easily said than done. You’ll know you’ll find a way to get it done in 2014.

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Coming Soon from Spark

Spark Consulting

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. This is, of course, a hot topic for associations and has been for some time, with recent ASAE Foundation research , conference presentations, books , and other reports all published within the past year.

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Membership Ideas I Couldn’t Get to in 2014

Associations Now

Here’s a look at several membership topics that piqued my interest but didn’t make it to this blog in 2014. We’ve gone from engagement to unmembership , sneckdowns to word clouds , online communities to free membership , and AMS systems to gnomes. Some things just never seem to make it off the to-do list.

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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

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