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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. EDUCAUSE implemented a digital badge program in 2014.

LMS 252
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Conference Circuit: 2014?s Events in Review

Associations Now

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

Review 40
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Incorporating the Old With the New at Events

Associations Now

Earlier this month Alex Plaxen, director of marketing at EventRebels, wrote about harnessing the power of nostalgia at your events. That’s exactly what the Association for Professionals in Infection Control and Epidemiology did at its 2014 annual conference. Turns out I’m not the only blogger in the meetings space to consider this.

Kansas 40
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How to create a Facebook Group alternative

Disciple Media

There’s no denying it, Facebook is one of the most popular social media networks around, but it doesn’t mean it’s the most effective. in 2014, down to 2% in 2016 and below 2% in 2018. Marketing – Businesses aim to get their business seen by Facebook’s user base. What is a Facebook Group alternative?

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March Madness, Nonprofit Style

Associations Now

The Madison County Community Foundation this week launched the 2014 Grant Madness Challenge , which allows county residents to vote for their favorite nonprofits. Primarily the goal is awareness,” said MCCF’s marketing intern, Kevin Sheward, who conceived of the idea for the challenge.

Indiana 40
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The Next Generation of Networked Social Change: Embracing the Share Economy

Beth Kanter

Meal Sharing (@MealSharing) May 13, 2014. ” #2014SHARE — Peers (@peers) May 13, 2014. Nonprofits, faith-based organizations, libraries, and networks such as the NetSquared Local should be leading this movement as they are already committed to social good. Andrés Monroy (@andresmh) May 13, 2014.

Library 28
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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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