Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

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Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Associations Now

APRIL 23, 2014

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

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Association Adviser

MAY 20, 2014

Are You Using the Wrong Hashtags for Social Media Marketing? Social Media Snapshot. Harp Social. Four Tools for Recycling Past Presentations for Content Marketing. ” The post Best of the Web: May 2014 appeared first on Association Adviser. Brooke Howell. RepCapital. Vanessa DiStefano.

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Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

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Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

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Associations Now

OCTOBER 29, 2014

Dog lovers, you may want to steer clear of social media today, as cat fans tweet and post like mad for National Cat Day. Find out in today’s Social Media Roundup. — NationalCatDay (@NationalCatDay) October 29, 2014. — Uber (@Uber) October 29, 2014. — TDA (@theTDA) October 29, 2014.

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Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

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Associations Now

DECEMBER 15, 2014

Sometimes, it’s best to admit that your organization is good at certain things, and leave the spare corners of the market to someone else. More thoughts on this in today’s Social Media Roundup: Narrow Your Scope. — MultiView (@MultiView) December 15, 2014. xmaTlnipxM. ht @ ASegar ).

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Associations Now

AUGUST 11, 2014

So we’re about two-thirds of the way through the 2014 ASAE Annual Meeting & Exposition in Nashville. Read on in today’s Social Media Roundup: Collaborate’s Most Engaged User. ChatterBachs) August 10, 2014. — Willis Turner CAE (@willisturner) August 10, 2014. A lot of ground covered, eh?

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Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

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Associations Now

NOVEMBER 24, 2014

A brand-first approach doesn’t work so well on social media. Also: how performing arts organizations are expanding their reach through content marketing. If you’re looking for a little more personality in your social marketing, the first thing that might have to go is your brand voice.

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Associations Now

APRIL 24, 2014

Also: What a marketing revolution means for associations. Find out why your association may want to include them in today’s Social Media Roundup: Relieve Reporting Fatigue. — Digitec Interactive (@digitec) April 24, 2014. — Digitec Interactive (@digitec) April 24, 2014. ht @ digitec ).

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

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Spark Consulting

FEBRUARY 12, 2014

Trends for 2014 , via Shelly Alcorn/CalSAE. blog roundup innovation leadership management marketing social media Amanda Kaiser customer service Deirdre Reid Facebook Harvard Business Review Internet privacy Shelly Alcorn Twitter' Are we really becoming an economy of free agents? ” (and she’s WAY right).

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Associations Now

FEBRUARY 26, 2014

In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Dress Down vs. Button Down.

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Associations Now

AUGUST 25, 2014

Also: more tips on ensuring good communication among your marketing and tech staffs. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. DMC (@HelloDMC) August 25, 2014.

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Associations Now

MARCH 7, 2014

Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. — Ottawa-Gatineau CSAE (@ogcsae) March 7, 2014. ” Her suggestion? (ht ht @ ogcsae ).

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Associations Now

MARCH 19, 2014

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Associations Now

JUNE 16, 2014

Some thoughts on your palette in today’s Social Media Roundup: Colors as Influencers. The Best Color for Hyperlinks [link] #assnchat #marketing #cvent. — Linda Chreno CAE IOM (@LindaChreno) June 14, 2014. — nancyjzavada (@nancyjzavada) June 16, 2014. who knew that hyperlink colors mattered!

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Associations Now

OCTOBER 27, 2014

Also: the value of a social media voice document. More thoughts on that in today’s Social Media Roundup: Thawing the Dues Freeze. — Meredith Low (@LowMeredith) October 27, 2014. — Incline Marketing (@InclineMktg) October 27, 2014. Are you hesitant to raise dues? ht @ InclineMktg ).

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Associations Now

APRIL 18, 2014

Also, get your social imagery dimensions nailed down in today’s Social Media Roundup: 17 Speakers And not a Woman in Sight. Enter the Social Dimension. A Handy Guide to Optimizing Your Social Media Channels [link]. — Kami Huyse (@kamichat) April 18, 2014. ht @ kamichat ).

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Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? — Beth Yoke (@YALSA_Director) February 10, 2014. — Beth Yoke (@YALSA_Director) February 10, 2014. — MultiView Partners (@MV_Partners) February 10, 2014.

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Associations Now

APRIL 30, 2014

How to find inspiration in the most unexpected places, and more, in today’s Social Media Roundup: Cue Creativity. — Ray Hansen (@rayhansen) April 30, 2014. — Sarah Lugo (@SarahLugo) April 30, 2014. The post Social Media Roundup: Stirring Your Creative Juices appeared first on Associations Now.'

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Associations Now

FEBRUARY 25, 2014

An association marketing expert suggests that you might be imagining your members’ “information overload” concerns. Also: How not to market to your attendees. But what if you’re the one sick of the marketing messages—and they’re still on the hook? It's noon Tues. Think he’s got a point?

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Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. Also: the problem with commoditization.

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Associations Now

JANUARY 22, 2014

Plus: how to expand your marketing skill set. To be frank, many organizations are still puzzled by Google+ and unsure whether they should even bother to have a presence on the social network. More details in today’s Social Media Roundup: Creating A Power [Google+] Circle. — Jeff Hurt (@JeffHurt) January 21, 2014.

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YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

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Associations Now

JANUARY 30, 2014

Plus: Repackaging conference content for marketing efforts. The story of how Twitter grew up—among other fun facts—and what your association can learn from the little social network that could, in today’s Social Media Roundup: Flying Low, Then High. — Bryan Wempen (@bryanwempen) January 30, 2014.

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