Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Attempting to measure social media.

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YourMembership

APRIL 14, 2015

For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. But back to that BHAG. Boy, do we have one.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Social media/community. Generational Pressures.

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Associations Now

APRIL 4, 2014

To help its members stay current among the myriad conversations happening via social media, the Outdoor Industry Association is compiling “social listening” reports as a complimentary member benefit. A lot of the products that we have currently and have offered in the past take more of a historical view of the market,” she said.

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Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Gen Y or Millennials. Grew up with all media (including cable, VCR, video). Copyright 2014 Hubler for Business Families.

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Associations Now

JUNE 25, 2014

I currently have 20 tabs open—a few for email, a few for articles, one for analytics, one for social media, and one for whatever I’m reading on Clickhole at the moment. A bad URL could sink your nonprofit marketing efforts before they’ve even started. Marketing to millennials? Just leave this one open.

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Associations Now

JUNE 6, 2014

This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. His ideas about the power of events were reiterated as I was reading through the EventTrack 2014 survey, released earlier this week by the Event Marketing Institute.

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Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. The days of having membership committees cold call members are over.

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Associations Now

MAY 20, 2014

See, what he found when reading was a number of examples of language that suggested associations were “governed and supported by the baby boomer generation” and that they had to make room for millennials. But what’s more interesting is how much the market has changed in the three years since the book was written.

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SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments. Don’t make these blunders.

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Associations Now

SEPTEMBER 10, 2014

Rather than standing idly by, ICF leveraged an external social network for membership growth. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed. So, why did it work so well?

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Associations Now

MAY 10, 2013

Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day. Green Meeting Practices.

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Beth Kanter

AUGUST 12, 2015

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Fundraising with social media (particularly Facebook) means under- standing that donors don’t separate liking, sharing, or pledging, from donating,” explained John.

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Beth Kanter

AUGUST 7, 2014

While it may be the dog days of August, GivingTuesday 2014 kicks off on December 4th. Jamie is an expert in online engagement and giving, inspiring Millennial donors, and the force behind BMore Gives More, the movement to raise $5.7 Click to Download. million in a day on #GivingTuesday 2013. This can really boost your efforts.

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