Associations Now

FEBRUARY 26, 2014

In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat. — Ray van Hilst (@RvanHilst) February 26, 2014. Dress Down vs. Button Down.

Social Media 40

Social Media Content millennials Email Marketing 40

Optimist Consulting

MARCH 26, 2014

Organisations will employ a social media/digital staff member – with 95% of organisations in this latest report stating that they have a social media presence, it is clear that the sector is embracing the channels on offer. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.

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Video Report Marketing Email Marketing 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

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Content Email Marketing United States Survey 40

Association Adviser

MAY 20, 2014

Only 44 percent of respondents to the 2014 Association Communications Benchmarking Study said they would hire more people if they received a monetary windfall. ” Another respondent said that with a bigger budget, he would want to “change the email marketing system and upgrade the survey analysis capabilities.”

Tools 60

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Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. You can also ask for consent by phone, fax, social media post, or in person, as long as the verbal consent is recorded.

Email Marketing 60

Email Marketing Communications Social Media Marketing 60