Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

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Associations Now

MARCH 19, 2014

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. And, it’s not hard.

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Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point.

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YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

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Associations Now

AUGUST 11, 2014

So we’re about two-thirds of the way through the 2014 ASAE Annual Meeting & Exposition in Nashville. Read on in today’s Social Media Roundup: Collaborate’s Most Engaged User. ChatterBachs) August 10, 2014. — Willis Turner CAE (@willisturner) August 10, 2014. A lot of ground covered, eh?

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Associations Now

MARCH 7, 2014

Why you shouldn’t be too satisfied with your social strategy. Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat.

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Associations Now

OCTOBER 29, 2014

How Taco Bell won the attention of many an online surfer by turning off its website and social feeds. It may be the boldest approach to social media, and media in general, in a long time. — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. It’s clever. Lower the Friction.

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Associations Now

MAY 6, 2014

Also: A social strategy can help take the pressure off when your site goes down. It’s easy to screw up on social media— just ask the NYPD. More on Martin O’Malley’s failed Reddit appearance in today’s Social Media Roundup: When Reddit Strikes Back. It didn't go well.

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Associations Now

AUGUST 25, 2014

Also: more tips on ensuring good communication among your marketing and tech staffs. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. DMC (@HelloDMC) August 25, 2014.

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Associations Now

APRIL 30, 2014

Plus: Expand your educational offerings by borrowing strategies from corporate training departments. How to find inspiration in the most unexpected places, and more, in today’s Social Media Roundup: Cue Creativity. — Ray Hansen (@rayhansen) April 30, 2014. — Sarah Lugo (@SarahLugo) April 30, 2014.

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Associations Now

JUNE 11, 2014

Also: Don’t forget the strategy in your strategic plan. Thoughts on that in today’s Social Media Roundup: When You Start to Slip. — Jamie Notter (@jamienotter) June 10, 2014. All Plan, No Strategy. — Meagan Rockett (@rockettm) June 11, 2014. ht @ jamienotter ). ” she writes.

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Trying to build a community on social media isn’t easy. The common distractions on social media (cute cat videos, anyone?)

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Associations Now

FEBRUARY 19, 2014

Plus: Adding another dimension to your leadership strategy. Learn a few tradeshow pointers in today’s Social Media Roundup: Tips of the Trade. Learn a few tradeshow pointers in today’s Social Media Roundup: Tips of the Trade. — Ungerboeck Software (@ungerboeck) February 19, 2014. ht @Wired4Ldrship ).

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Mizz Information

JANUARY 19, 2014

I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. Still think your members aren''t using social media? Photo credit ).

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Associations Now

OCTOBER 20, 2014

More thoughts on that in today’s Social Media Roundup: If the Glove Fits …. — Vicki Johnson (@vjmeetings) October 20, 2014. — Adrian Segar (@ASegar) October 20, 2014. Check out her blog post at Greenfield Services to learn more about the association’s strategies for recruiting new members. (ht

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Associations Now

NOVEMBER 19, 2014

Take a peek at what the workplace of the future could look like in today’s Social Media Roundup. — Danny Crichton (@DannyCrichton) November 16, 2014. Dear (Marketing) Diary: Why every cool (and good) marketer keeps a journal [link] by @jj_samp #assnchat #sm4np #smallbiz. My take: [link].

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Associations Now

FEBRUARY 28, 2014

In today’s Social Media Roundup, fight afternoon procrastination, and refocus your online initiatives on results. — John Segota, CAE (@JohnSegota) February 28, 2014. David Fallarme, who leads product marketing at Pie, has a lengthy breakdown of the science behind your 4:00 p.m. Beat Procrastination.

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Associations Now

AUGUST 13, 2014

Thoughts on that in today’s Social Media Roundup: Many Sizes Fit All. — KiKi L'Italien (@kikilitalien) August 12, 2014. — Incline Marketing (@InclineMktg) August 13, 2014. Any advice you’d offer from your own Facebook strategy? (ht Why shouldn’t presenters plan the same way?

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Associations Now

FEBRUARY 11, 2014

A social media campaign taking on the NSA hopes to rekindle the spirit of another successful online protest. More about its February 11 push, “The Day We Fight Back,” in today’s Social Media Roundup: “We can win this.” — EFF (@EFF) February 11, 2014. D5u1nZTsW0.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

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Associations Now

MARCH 24, 2014

Well, we’ll lay it out for you in today’s Social Media Roundup: Party’s Over. — Bear Analytics (@BearAnalytics) March 24, 2014. Want to feel good about your Facebook strategy? Asking is a Strategy. — Association HQ (@AssociationHQ) March 24, 2014. What gives?

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Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

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Associations Now

MAY 1, 2014

All that, plus new additions to the company’s tool set, in today’s Facebook-centric Social Media Roundup. — Briana Kerensky (@BrianaArden) May 1, 2014. To large companies flush with the cash for marketing campaigns to increase their reach, Facebook’s changes are just another expense.

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Associations Now

NOVEMBER 3, 2014

But that doesn’t mean there isn’t any value in the strategies employed by political campaigns. More info in today’s Social Media Roundup: Real People, Please. — Connectivity (@CQConnectivity) November 3, 2014. — John Foley (@johnfoleyjr) November 3, 2014. ht @ CQConnectivity ).

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Associations Now

JANUARY 6, 2014

Membership tips and more, in today’s Social Media Roundup: [Re]new year’s resolution. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! What’s your membership renewal strategy—and what tips can you offer others? (ht

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Associations Now

JULY 16, 2014

Twitter, Facebook, and other easily accessible social networks are often the subjects of the Social Media Roundup. The Private Side of Social Media. — Socious Software (@SociousSoftware) July 16, 2014. — Socious Software (@SociousSoftware) July 16, 2014. ht @ ASAEannual ).

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