Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. Some of those highlights in today’s Social Media Roundup: Tools to Watch. Marketers Want Data.

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Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

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Associations Now

APRIL 23, 2014

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

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Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Cloud Storage and the Personal Cloud.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

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Marketing Social Media Revenue Communications 60

Mizz Information

JANUARY 19, 2014

I''ve been "doing" social media in the association world for six years now and if I had a dime for every time I''ve heard the comment "but our members are older and aren''t using social media," I could probably retire right now. Still think your members aren''t using social media? Photo credit ).

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Associations Now

AUGUST 25, 2014

Also: more tips on ensuring good communication among your marketing and tech staffs. More thoughts on this in today’s Social Media Roundup: A Band-Aid Won’t Fix This. DMC (@HelloDMC) August 25, 2014. Marketing & Tech don't always speak the same language. — Hello!

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Associations Now

MARCH 7, 2014

Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. Why Associations Need to Revisit Communication Strategy in 2014 [link] via @maggielmcg #csae #assnchat. — Ottawa-Gatineau CSAE (@ogcsae) March 7, 2014. ” Her suggestion? (ht

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Associations Now

MARCH 19, 2014

Also: Your nonprofit isn’t winning (on social media, that is) if it isn’t pinning. That and more in today’s Social Media Roundup. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. What Else is New? ht @ InclineMktg ).

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ChatterBachs

DECEMBER 1, 2013

Jay Daughtry is available to facilitate staff retreats and team-building exercises in 2014. Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. The Rise of Visual Social Media. The Tattoo Question.

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Associations Now

OCTOBER 27, 2014

Also: the value of a social media voice document. More thoughts on that in today’s Social Media Roundup: Thawing the Dues Freeze. — Meredith Low (@LowMeredith) October 27, 2014. — Incline Marketing (@InclineMktg) October 27, 2014. Are you hesitant to raise dues? ht @ InclineMktg ).

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Associations Now

FEBRUARY 25, 2014

An association marketing expert suggests that you might be imagining your members’ “information overload” concerns. Also: How not to market to your attendees. But what if you’re the one sick of the marketing messages—and they’re still on the hook? It's noon Tues. Think he’s got a point?

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Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. An example of one exec’s experience with a wooden spoon in today’s Social Media Roundup: Get the Sauce Just Right. — Incline Marketing (@InclineMktg) April 10, 2014. Also: the problem with commoditization.

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Associations Now

FEBRUARY 3, 2014

More in today’s Social Media Roundup: Department Decision. Everything I ever believed to be true about communities was utterly debunked after I read this. — Ben Martin, CAE (@bkmcae) February 3, 2014. If you’d like your community manager to generate sales, marketing might be a better.

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Associations Now

MARCH 6, 2014

Learn from one of the nation’s political heavyweights how to become a heavyweight in your own sphere in today’s Social Media Roundup: Bipartisan Wisdom from Clinton. 3 ways associations should communicate like Hillary Clinton [link]. — Bill Walker (@billwalker7) March 6, 2014. Do #assnchat folks agree?

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Associations Now

APRIL 17, 2014

Two industry experts offer their insights in today’s Social Media Roundup. For Brands, Facebook Is Now a #Content #Publisher — Not a Community #nonprofits #associations #assnchat [link]. — Kim Howard, CAE (@kimhowarddc) April 17, 2014. — Melanie Powers (@MelEdits) April 11, 2014. ht @ MelEdits ).

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Beth Kanter

MAY 28, 2014

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. I’m in it for the outcome.”

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Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Communicating to a Dual Audience: Members and the Public Sell the experience!

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Associations Now

FEBRUARY 5, 2020

Electronics maker TCL Communications, the company that distributes BlackBerry’s current smartphones, said it will stop selling them later this year, Business Insider reports. The future of the phone company—which at one point claimed 20 percent of the global phone market —is uncertain. smartphone market, with a 43 percent share.

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Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% in the 2014 report. in the 2014 report. Membership retention Social media'

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Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Fifty-eight percent of respondents reported that they plan to do so. “DC

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Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Marketing Strategy How To North Carolina 60

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

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Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. She’s successful because she knows her community and gives them what they want.

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Beth Kanter

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Future Investment Plans.

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Social Media Survey Report Communications 28

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

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Michigan Certificate Handbook Directory 190

ISAE

OCTOBER 12, 2023

This includes your mission, vision statements, values, and distinct visual elements that let people know that your website and other marketing materials belong to your organization. A consistent brand across your website communicates professionalism to your prospective members. Social media icons.

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Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

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Associations Now

OCTOBER 23, 2018

Emoji have become a ubiquitous form of communication and expression in the digital age. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”.

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Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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