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Best 2014 Blogs from Our Association and Alliance Management Company

Virtual

And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations , standard-setting alliances, and IoT consortia, in addition to our other practice areas. We’re not surprised this blog was among our most popular in 2014.

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What I’m Reading

Spark Consulting

LinkedIn influencers identify the big ideas that will impact 2014 (here’s hoping 2014 really *is* the year of good writing). Social media marketing tips for 2014. blog roundup cool technology innovation marketing social media customer service HubSpot John Haydon LinkedIn NTEN Technology Review'

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Social Media Roundup: What Got People Talking At MMCC 2014

Associations Now

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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What I’m Reading

Spark Consulting

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100
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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? Plus: Roll out the red carpet!

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There’s an app for that

Aaron Wolowiec

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Mobile Video. Mobile Advertising.