Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. How do associations plan to tackle these issues?

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Associations Now

DECEMBER 3, 2014

You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. — Digitec Interactive (@digitec) December 3, 2014. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog.

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Associations Now

OCTOBER 23, 2018

Its “sonomoji” connect members, boost engagement, and drive nondues revenue. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”. Emoji just for sonographers?

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Social Media Revenue Products Examples 82

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Social media/community.

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Case Study Arizona Social Media Revenue 150

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

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Revenue Newsletter Social Media Marketing 40

Association Adviser

JANUARY 21, 2014

Now that Twitter has joined the ranks of publicly traded social media companies, the pressure to generate consistent and growing revenue takes on more urgency. Twitter Images - January 2014. Hillary Levitz is an online marketing specialist with Naylor, LLC. Hillary Levitz. Photos and/or videos regularly.

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Video Social Media Revenue Technology 60

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. You’re a big proponent of social media. Social media is for connecting with non-members, potential members—not just your current members.

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Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

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Associations Now

NOVEMBER 25, 2015

2014 from Cage Free Content on Vimeo. Steered by the vision of Roman Tsunder, founder of ACCESS 360 Media, PTTOW brings together influential leaders, entrepreneurs, and artists in order to reach new innovative heights on a global scale. Don’t get overwhelmed by social media statistics.

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Associations Now

JUNE 13, 2014

Hook your DJ or performers up to social media and have them take requests from the stage. “As guests become more technology and social media savvy, so do performers,” she notes. Other tips: Get a digital caricaturist, and (separately) build a social media photo booth. Expanding on Events.

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Social Media New York Tips Revenue 40

Plexus Consulting

OCTOBER 28, 2014

What are some new markets I can enter to increase revenue? How can I use social media more effectively to engage my members? This service is designed to serve as a kind of personal coach and to provide executives answers to the following sorts of questions: How am I doing compared to my peers?

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DC Washington Social Media Price 40

Plexus Consulting

JUNE 6, 2014

Online information will be collected through social media sites, search engines, downloads, uploads, and real time security cameras in cars and buildings. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers. 04 June 2014. [2] 04 June 2014. [3]

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Software Survey Cost System 40

Associations Now

SEPTEMBER 10, 2014

Total revenue: $465,255. Rather than standing idly by, ICF leveraged an external social network for membership growth. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed.

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Recruiting Recruitment Social Media millennials 40

Associations Now

DECEMBER 20, 2013

A few days back I was pointed to an article on Forbes.com called “ How to Be Better at Your Job in 2014.” Technology, social media, and too many other things to list are changing the way meeting planners have to do their jobs. And the same goes for those of you working in the association meetings industry.

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Social Media Newsletter Content Technology 40

Associations Now

AUGUST 15, 2014

Meetings and conferences are a large percentage of nondues revenue for most associations. Use testimonial videos, but also get in touch with your most ardent supporters and ask if they’d be willing to spread the word through social media and other tools. So you better create one that can’t be missed, right? Your speakers.

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Conference Discount Maine Social Media 40

Association Adviser

NOVEMBER 19, 2013

To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Social Media 2.0. If you’re not fired up about social media, then find someone on your staff who is.” Sound familiar? Your fans do.

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Technology Social Media Ohio Louisiana 60

Beth Kanter

AUGUST 12, 2015

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Fundraising with social media (particularly Facebook) means under- standing that donors don’t separate liking, sharing, or pledging, from donating,” explained John.

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Project Social Media Philadelphia Mississippi 28

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Video Marketing Recruiting Recruitment 52

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. By Scott D. Oser and Aaron Wolowiec. Likewise, during the 2012 calendar year, 1.83

Marketing 60

Marketing Social Media Revenue Communications 60

Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. See e-learning stats for the course creator market here.). The Creator Economy.

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Course Video Cost Certificate 101

Off Stage

DECEMBER 29, 2011

” atmosphere when they have 30+% of the market share of listings.” Rovillo also predicts that “ Large MLS’s will take more control- of their data, both MLS and Public Record, and create their own revenue stream.” ” Now I’m not going to be too surprised if this prediction comes true.

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Minneapolis Leadership System Revenue 40

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.

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Member Engagement Strategy Tools Content 257

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

JUNE 17, 2014

It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. Some MOOCs are free, but others aren’t. So is it worth it?

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Mooc Course Class Education 100

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

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millennials Course Recruiting Recruitment 150

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. This is an aggregate of our webinar discussion.

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Social Media Library Resources Guidelines 120

Associations Now

DECEMBER 11, 2013

Social media presents new and seemingly infinite ways to connect with members and colleagues online; it also, unfortunately, provides the perfect excuse to avoid bona fide human contact. How meeting people face-to-face can improve your social media campaigns, and more, in today’s Lunchtime Links.

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Newsletter Nashville Social Media Revenue 40

Achieve

SEPTEMBER 25, 2014

Multiple studies have shown that people do not want to be solicited through social media, but when your supporters (donors, volunteers, etc.) share your message with their social networks, it is more successful at bringing in donations. Market share of donors within the sector. Market share of donors within the sector.

Indianapolis 40

Indianapolis Social Media Cost Report 40

Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. Just because email marketing isn’t doing so well these days doesn’t mean that online fundraising as a whole is suffering.

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Email Marketing Social Media Revenue Marketing 40