YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters.

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Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Rather than standing idly by, ICF leveraged an external social network for membership growth. New members enrolled: 1,899. Dues per member: $245.

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Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. Not sure how?

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Tips Marketing Social Media Survey 40

Associations Now

DECEMBER 9, 2013

4 The average number of social media presences used by nonprofits, according to the study. Facebook is by far the most popular social network with nonprofits, with 91 percent of respondents having a presence there. Some 92 percent of the nonprofit professionals surveyed said they use some form of content marketing.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Social media/community.

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Associations Now

SEPTEMBER 3, 2015

If you’re searching for a new position and bouncing from job board to job board, you may be missing opportunities (think social media and creating your own blog) to help in the process. If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up?

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SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

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Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. That’s down from the 53 percent that experienced growth in 2014.

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California Social Media Cost Recruiting 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Talent is a key ingredient to any organization’s well-being.

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Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Where’d the growth come from?

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Associations Now

SEPTEMBER 9, 2014

.” But KDA’s 20 member companies are just a starting point, according to the association; it plans to recruit new members as the industry expands to new distilleries. And much like a well-aged bourbon, the recruitment effort screams old-school class. — GentlemanDistillery (@gntlmandstllery) August 29, 2014.

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Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

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Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

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Recruiting Recruitment millennials Social Media 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 3 will discuss measuring your data through branding, social media and website scorecards. In other words, companies and marketers have data, but what are they really doing with it?

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North Carolina Tools Analysis United States 60

Associations Now

APRIL 25, 2014

— BizBash (@BizBash) April 24, 2014. Content marketing strategist Jenise Fryatt says your association’s “content is the bait,” and social media can help can reel in niche audiences. Recruiting your office rock stars was just the first step. Dream Within the Realms of Reality. Other Good Reads.

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Innovation Social Media Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

Take some advice from the Association of Donor Recruitment Professionals. ADRP could potentially use them to market future meetings. Here’s how it worked: Attendees visited the social media lounge to pick up a card that contained two logos related to the meeting.

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Iowa Boston Video Course 40

Associations Now

MARCH 12, 2015

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year. percent among top brands. percent) and Twitter (0.03

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Associations Now

SEPTEMBER 26, 2014

Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social media—the telephone. Fortunately, a social management giant just acquired some technology that will narrow the gap. — Silverbear (@SilverbearLtd) September 26, 2014. Acquisition. Other good reads.

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New York Social Media Recruiting Recruitment 40

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

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Video Marketing Recruiting Recruitment 52

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

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Associations Now

OCTOBER 29, 2014

How Taco Bell won the attention of many an online surfer by turning off its website and social feeds. It may be the boldest approach to social media, and media in general, in a long time. — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. It’s clever.

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Strategy Marketing Social Media Recruiting 40

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

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Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. Third party planners save (vendors) clients time! They exist to help you.

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Review Resources Social Media Recruiting 40

Aaron Wolowiec

JUNE 17, 2014

It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. Some MOOCs are free, but others aren’t. So is it worth it?

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Mooc Course Class Education 100

Associations Now

FEBRUARY 12, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “ Looking Forward 2014 ” report, released last week. Or will it simply boost recruitment and retention numbers up a few points? Will members pay more for that kind of service?

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. The days of having membership committees cold call members are over.

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