YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. They have enjoyed remarkable growth with this strategy. How to retain members and recruit new members for the future. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. The call to action grabs the recipient. What is going on here?

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

Content 40

Content Marketing Social Media Newsletter 40

Velvet Chainsaw

OCTOBER 6, 2014

A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter. If these aren’t being discussed as challenges — and an opportunities — at the highest levels of your organization, start now.

Conference 40

Conference Certificate Education Discount 40

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? Bottom line, do you have an effective membership engagement strategy? 2 years ago? 3 years ago? They need a THANK YOU letter.

Member Engagement 40

Member Engagement Committee Innovation Revenue 40