Remove 2015 Remove Communications Remove Price Remove Revenue
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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2018 eLearning Predictions: Updated Hype Curve

Forj

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models. 2015 predictions.

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Can Associations Thrive in a Crowded Marketplace?

Socious

If your association is in the same industry as any of these membership sites, then your members likely have more alternative choices when it comes to benefits and price. A website, online community , and communication engine are all included. 6 Ways Associations Can Compete. Tactic #5) Bridge the Education Gap.

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Auto-Renewal and Monthly Payments: The Perfect Mix?

Associations Now

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. The first came in Susan Carawan’s Learning Lab “Is the Price Right?”

Price 40
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Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. Come early 2015, it will find out.

Sample 40
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PODCAST: The Power of Change with Michael Praeger: Strategy 123’s Cat Carmichael on CAM Industry’s Most Pressing Challenges

AvidXchange: Association Management

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. The final problem highlighted by Carmichael is the pressure community managers are under to achieve profitability.

Strategy 130
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Community is Your Duct Tape. 10:30am - Building the Data-Driven Customer Journey. Session Type: Breakout. Length: 45 minutes.

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