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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor AMS team continues to provide personalized, in-person service for every AMS client.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

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Groups Look to Automation to Combat Email Fatigue

Associations Now

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

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Why Email Is Not an Endangered Species of the Marketing World

Associations Now

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

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Advocacy and Governance 2.0

Association Adviser

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. 1 info source.