Potomac Core

AUGUST 3, 2016

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MARCH 22, 2016

According to the 2016 PWC U.S. What Keeps Members Up At Night? For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. The plan includes specific goals, strategies, and growth performance indicators for the industry. Call to Action for Driverless Associations: 2016 Strategic Planning.

eBook 100

eBook Innovation America Certificate 100

Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

Los Angeles 68

Los Angeles New York City Tulsa Fort Worth 68

Potomac Core

FEBRUARY 28, 2018

What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. billion of current-dollar GDP in 2016. Those who don’t will falter. percent or $373.7

California 132

California Analysis DC Products 132

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

Handbook 237

Handbook Washington eBook DC 237

Association Adviser

DECEMBER 17, 2018

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas.

Case Study 76

Case Study Texas Guidelines Revenue 76