Want to engage millennials? Don’t call them “activists.”
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APRIL 4, 2017
It’s no secret that millennials (those born 1980-2000) want to do good. To this generation, social issue engagement is much more than an action; instead, it is engrained in their very identities. During our 2016 research, however, one trend emerged that surprised us – and it all had to do with one little word: Activist.
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