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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Source: Association Adviser 2015-2016. 2015. ** 11%. Who cares?

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Association Brain Food Weekly: 8.22.16

Reid All About it

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Increase Engagement and Drive Revenue with Marketing Automation.

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Associations Need to Lead Change with Education Programs

WBT Systems

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Check out this case study to learn more. Generate Revenue from Education Content and Events. Manage Complex Continuing Education and Certification.

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When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

Case in point: 2016 has been a rough year for businesses that rely on natural resources in Alberta, Canada. Oil well drilling is the main economic driver in Alberta, so members of the Alberta Chamber of Resources (ACR) were already significantly impacted by the worldwide drop in oil prices.

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2018 eLearning Predictions: Updated Hype Curve

Forj

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models. 2016 predictions.

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How to Start or Grow Your Online Career Center

Association Adviser

Is driving non-dues revenue an essential function? The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. As a first step, identify your goals, said Baker. Bonus: Going forward – monitor career center performance.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. 6:00pm - Welcome Performance with Leslie Odom Jr.

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