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Association Brain Food Weekly: 3.19.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Association innovation. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates. Two proven tips to increase your newsletter’s open and click rates. Quick hits.

LMS 370
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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. A community is your chance to continue innovating and providing high-value benefits to your members. Growing Non-Dues Revenue.

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Is Your Retention Marketing Plan Inbound-y Enough?

Socious

Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. From the State of Inbound 2016 Series a few cool stats. October 17, 2016. Area #5) Educational Content. Traditionally, inbound draws prospects in with educational content.

Marketing 100
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Legacy Donor Stewardship for Associations: What to Know

ISAE

Once you can consistently and confidently secure bequests, expand into other types of planned or non-cash gifts by educating your members and gauging their interest. ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To further help with referrals, integrated online communities have become a part of the most innovative membership systems.

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So You Think You Know Non-Dues Revenue

Association Adviser

Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%. Source: Association Adviser 2015-2016. Finding new and innovative ways to replace these dollars is becoming a priority, rather than a side project for many associations.”. Executive education is another hot growth area. 2015. ** 11%.

Revenue 60
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Association Brain Food Weekly: 6.1.18

Reid All About it

The weekly list of free educational events and resources for the association community… Forget robots, keep your eye on old people —they’ll help companies thrive, says Tyler Cowen. Figure out what your aging members need so they turn to you first for education. Jesus Pizarro, VP of Financial Innovation at Heifer International.