2016 Newsletter Revenue Social Media 
Aaron Wolowiec
OCTOBER 18, 2016
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. In fact, only 6 percent reported having a communications strategy. you guessed it.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
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Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Aaron Wolowiec
OCTOBER 18, 2016
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. In fact, only 6 percent reported having a communications strategy. you guessed it.
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.
Association Adviser
JANUARY 18, 2019
You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Reprinted with permission.
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