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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey. In fact, only 6 percent reported having a communications strategy. you guessed it.

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Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. If you’re running a digital news outlet these days, you might want to put a little extra attention on your newsletter, rather than your app.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. While under staffing remains a top concern among associations, especially in the communications department, some positive trends emerged in the 2016 survey. In fact, only 6 percent reported having a communications strategy. you guessed it.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Reprinted with permission.

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Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Your communication pieces, whether a magazine, newsletter, online buyers’ guide or other information source, should be promoted to your members as one of the most highly regarded and valuable member benefits your association has to offer. 1 challenge associations face today.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

In 2016, that number fell to 45.4 Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Non-Subscription Income Now Makes Up the Majority of Association Revenue in the US and UK. percent of their revenue from membership dues. The UK has seen similar changes.

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