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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 74
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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195
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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 74
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Digging Deeper Into Membership Renewal Trends

Associations Now

According to the recently released 2017 Membership Association Survey , conducted by MemberZone, membership retention is one of the biggest challenges facing associations right now. Email is one of the most cost-effective and mobile-friendly ways to prompt renewals, Gitchell says. Otherwise, you face the much-dreaded membership churn.

Survey 81
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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.