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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space. Ads are offered for the daily digest emails, weekly e-newsletters, and discussion pages. MSCPA’s first ad ran in December 2016.

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. Tue 11/7 from 12 to 4 p.m.* – SURGE 2017. SURGE 2017. SURGE 2017. More info/register.

DC 150
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Association Brain Food Weekly: 1.21.22

Reid All About it

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. A Meetings Cost-Saving Primer. 25 Ways to Take Your Newsletter to the Next Level. Email chains. Wed 1/26 at 1 p.m. –

Survey 195
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Print is Alive and Kicking

Association Adviser

For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. While there are printing costs to consider, the value of print to your members could outweigh those costs. Newsletter. Show guide. About The Author.

Georgia 61
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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Our Corporate Champion revenues cover most of our educational program costs.

Revenue 61
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Thursday Buzz: Control Your Membership Retention

Associations Now

. “It could be as relatively simple as a mention in your organization’s newsletter of something significant a member has achieved, or as organized and official as a system of annual honors and awards,” writes Trustrum. — Future Value (@FVCTweets) May 25, 2017. Manual Marketing.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. E-Newsletter.