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Want to Make an Emotional Connection to your Members? Speak to their Inner Superhero.

SBI

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

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Association Brain Food Weekly: 2.2.18

Reid All About it

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Here’s the list of free professional development events for the association community scheduled for next week. Follow Blog via Email.

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AMS vs. CRM: Integrating Strategy and Software

Protech

Our staff has the privilege of working with professional and trade associations every day. And occasionally, we hear nonprofit professionals use the terms association management software (AMS) and customer relationship management (CRM) interchangeably , which clouds the benefits of an AMS built on top of a CRM platform. .

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Why We Love Associations: 10 Top Stories From the Associations Now Archives

Associations Now

The most successful piece published on Associations Now over the past decade, this 2014 guest post by Lori Porter, MBA, IOM, CAE, part of a series from ASAE’s Ethics Committee, discussed the fundamental issues around building an ethical culture. In the six years since, this post has been one of Associations Now ‘s most enduring.

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Association Brain Food Weekly: 8.24.18

Reid All About it

A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Presenter: Brooke Gracey, Marketing Manager, Cvent. Host: Event Manager Blog.

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5 Effective Web Design Strategies to Attract New Members

Fonteva

Your goal is to design a website that your members can navigate—and your team members can update—with ease. An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve member engagement. Customize your website to your association.

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Association Brain Food Weekly: 9.21.18

Reid All About it

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Host: ASAE Association Management Company (AMC) Section. CLE credit.